Infuze Marketing Press Releases

Keys For a Successful Web Site

2010-03-19T11:26:00.000-07:00

The content of your Web site is crucial and should be developed to quickly answer the basic questions and needs of your specific target visitors. Research shows that you only have a few seconds to entice your visitors to stay so it’s vital that you present obvious choices for them to find the information they need. In addition, clear and compelling navigation options need to be present that allow your visitors to easily recognize where they should click to proceed through the sales/information process.

If your visitors become confused about what your site is about or how it applies to them, they are likely to just leave and look elsewhere. The goal of your front page is to allow visitors to qualify themselves as prospects for your business or organization and to proceed through the sales process by accepting a call to action that you offer.Actions can include purchasing online, contacting you for an appointment, subscribing to your newsletter/blog or whatever the specific next step is in your sales process.

The Essential Questions Visitors to Your Site Will Need Answered:

What do you do? One of the most common mistakes that sites make is not being clear on exactly what they are providing. The more complex of solution you offer the more important it is to provide this answer in easy-to-understand language. The essence of what you do should be the basis of your organization’s mission statement, but answering the “What you do” question will also include the specific products or services you’re offering.
Why you do it? This is related to an organization’s vision statement but needs to be expressed in concise language free from industry jargon. Telling visitors “why you do it” is a means of establishing credibility and positioning yourself as an expert adviser for recommending a solution to their needs.
Why are you the best choice? This question is the most vital for new prospects and should be answered by your unique value proposition. Your unique value proposition is simply a concise statement of how you meet their need better than anyone else. In addition to stating your unique value, you need to back it up with real-life examples. The most effective support will be testimonials, portfolio’s of your past work, and third party reviews or endorsements if available.
What can I do? This is the question you want most asked because it means your visitor is satisfied (or at least intrigued) with the answers to their first three questions. They are asking how to proceed through your sales process. This doesn’t mean they’re necessarily ready to buy, but they’re willing to take a step closer. Your site needs to present unambiguous action items for your customers to answer their question of “What can I do?” by providing conspicuous “call to action” links in the body of your front page and the navigation menu.

How To Provide the Answers

Here are a few key principles for answering your visitors’ questions :

Be concise. Paragraphs of text on your front page will bury the answers to your visitors’ questions and result in a high abandon rate. Your front page, and navigation bar, should be thought of as a map that clearly directs people to more detailed information on the destination of their choice, without them having to think twice about their choices. While, supporting pages will provide more detailed answers the still must avoid verbosity to be effective.
Communicate in layman’s terms and avoid your industry’s jargon. Realize that much of the internal language your organization uses may have no relevance for your visitors.
Provide clear call-to-action choices for all types of visitors. The fundamental questions presented above provide answers for newly aware prospects through “trial” or first-time buyers. If you anticipate clients, customers with an ongoing relationship with your organization, to be frequent visitors you need to accommodate the needs of these visitors. Other visitor types can include press, investors or employers. The answers to each type of visitor questions need to be presented in proportion to the importance they have towards achieving the overall goals of your site.

Douglas Case

Considering a new business name? Read this first.

2009-04-09T12:18:00.000-07:00

If you are considering a new business name, here are some things to think about:

-Length. Short names can be more difficult to brand, a longer one is difficult to remember and to promote. (Keep the name of your business to 3 words or fewer and you are OK.)
-Easy to understand and pronounce. Shorter names are usually easier to pronounce/ less likely to be confusing.
-Meaningfulness. Which name most accurately describes your company? Avoid being vague. Your business name should somehow convey your business mission and the basics that you are selling.
-Uniqueness. Look at your competition- make sure your name will separate you from your competition.
-Undertones. Consider what people might associate with the name (good and bad)
-Logo. The name you choose needs to be easily turned into an clear/ strong logo.
-Longevity. Select something for the long run, the name must accurately describe your business now and in 10 years from now after growth.
-Domain. Consider the website domain name you will eventually want to get.
After considering the above list and coming up with a handful of names, here are two additional questions to ask:
-Which name do you personally like the best?
-Which name are you getting the best feedback on? (Don’t decide on a name without asking for input from a variety of people that you trust.)

North State Buzz "Roseville-based Infuze Marketing Helps Out a Good Cause - Veterans"

2008-07-28T10:44:00.000-07:00

Roseville-based Infuze Marketing today announced they are working with Soldier’s Angels of Northern California.

The first order of business is helping organize a “Thank you for your service day” on September 20 for Veterans with physical disabilities at the River Cats Independence Field in Sacramento. Games and softball are planned as part of an open house.

The second order of business is working to develop a successful marketing strategy, assist with public relations and develop collateral material for the organization. There will be an emphasis on a larger goal of raising $100,000 in 2008 for the Soldiers’ Angels Northern California Athletic Scholarship Fund for Veterans with Physical Disabilities.

Can’t complain with that! Congrats to Infuze for giving back to the community.

Throw Away Your Rolodex

2007-12-10T15:20:00.000-08:00

Contact:
Stacey Heater-Divine
Infuze Marketing
(916) 662-8282
stacey@infuzemarketing.com
www.infuzemarketing.com

Cristina Spencer
Infuze Marketing
(707) 474-7784
cristina@infuzemarketing.com
www.infuzemarketing.com

Throw Away Your Rolodex®

Newly launched, Infuze Marketing eliminates the need for external resources

Fairfield, Calif., December 10, 2007 – Solano County companies can now turn to one company for all of their marketing needs. Recently launched, Infuze Marketing lets businesses focus on their goals while they take care of the rest. Infuze Marketing is unique in its ability to offer clients full-versed marketing solutions while meeting the needs of a diverse group of businesses instead of being limited to one industry.

“Our services offer the client everything from branding to sales training to public relations to event management and our clients have only one point of contact to deal with, thus saving them time and money in the process,” stated CEO, Stacey Heater- Divine.

The unique mission and business approach of Infuze Marketing reflects Heater-Divine’s years of corporate marketing experience. “Let’s be frank. Time is money. I found great inefficiencies in having to retain several companies to accomplish one marketing and communications goal. This led me to create a cost effective company that can be a single source for all business needs, we utilize multiple marketing communications tools to support the designated goal,” explained Heater-Divine.

The hand selected team of people at Infuze Marketing includes Michelle Gong, previously from a prestigious restaurant and hospitality marketing agency based in San Francisco; Cristina Spencer who came from an internationally known public relations firm; Allison Hurd with graphic talents covering a multitude of industries and Jesse Murphy who joins the team after a stint with an extremely well-known energy drink company. Infuze Marketing is currently in the process of hiring additional staff and looks forward to building the ‘right team’ to continue to support all industry needs.

“Infuze’s direction and partnership has been invaluable to my company. “In only a few short months we have developed crucial marketing programs to support my business,” said Mike O’Brien, President of O’Brien Builders. “Their associates have been knowledgeable and strategic in helping to promote my company in the community, while reaching my business goals.”

About Infuze Marketing

Infuze Marketing is a full-service marketing strategies and communication company that focuses on creating impact. For additional information on Infuze Marketing, please visit www.infuzemarketing.com

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ROLODEX is a registered trademark of SANFORD.

Astronaut Barbara Morgan to Visit Idaho

2007-12-07T15:47:00.000-08:00

Contact:
Stacey Heater-Divine
Infuze Marketing
(916) 662-8282
stacey@infuzemarketing.com
www.infuzemarketing.com

Cristina Spencer
Infuze Marketing
(707) 474-7784
cristina@infuzemarketing.com
www.infuzemarketing.com

Astronaut Barbara Morgan to Visit Idaho

PR Newswire - Press Release

HOUSTON, Dec. 3 /PRNewswire-USNewswire/ -- NASA astronaut Barbara R. Morgan will return home to Idaho Dec. 10-14. This trip marks Morgan's first hometown visit since her space shuttle mission to the International Space Station in August. During the visit, Morgan will give a firsthand account of her spaceflight.

Morgan's visit begins in Boise, where she will share her experiences as an astronaut with students and community members. Afterward, she will make several appearances in McCall, Donnelly, New Meadows, Tamarack and Cascade. The visit will conclude with the dedication of a new school in McCall.

Below is a schedule of events open to media:

Monday, Dec. 10, 2007
- 6:30 - 7 p.m. Public Lecture Morrison Center Performance Hall Boise.
- 8 - 9:30 p.m. Autograph Session Discovery Center Boise.
Tuesday, Dec. 11, 2007: 7 - 9 p.m. Welcome Home Celebration McCall High School Gymnasium McCall.
Wednesday, Dec. 12, 2007
- 8:30 a.m. - 3 p.m. School visits McCall Elementary School Payette Lakes Middle School McCall-Donnelly High School Heartland High School.
- 6 p.m. - 9 p.m. McCall-Donnelly Education Foundation Reception Whitetail Resort McCall.
Thursday, Dec. 13, 2007 8:30 a.m. - 4 p.m. School visits Cascade Schools Donnelly Elementary School Arling Center and Tamarack Academy.
Friday, Dec. 14, 2007
- 9 a.m. - 11:30 a.m. School visit New Meadows School
- 2:15 p.m. - 3:30 p.m. School Dedication Barbara Morgan Elementary School McCall.

Morgan accumulated more than 305 hours in space during the 13-day mission to the space station. The crew added a truss segment, a gyroscope and a spare parts platform to the orbiting complex.

Morgan was selected as the backup candidate for the NASA Teacher in Space Program on July 19, 1985. She trained with Christa McAuliffe and the Challenger crew at NASA's Johnson Space Center in Houston. Following the Challenger accident, Morgan assumed the duties of Teacher in Space Designee. In the fall of 1986, Morgan returned to Idaho to resume teaching. She was selected by NASA as a mission specialist in January 1998, and reported for training in August 1998.

For more information about the visits, contact Christina Spencer, Infuze Marketing, at 707-474-7784 or Dana Davis, Astronaut Appearances Office, at 281-244-0933.

For more information about Barbara Morgan, visit: http://www.jsc.nasa.gov/Bios/htmlbios/morgan.html

About Infuze Marketing

Infuze Marketing is a full-service marketing strategies and communication company that focuses on creating impact. For additional information on Infuze Marketing, please visit www.infuzemarketing.com

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