Considering a new business name? Read this first.

If you are considering a new business name, here are some things to think about:

-Length. Short names can be more difficult to brand, a longer one is difficult to remember and to promote. (Keep the name of your business to 3 words or fewer and you are OK.)

-Easy to understand and pronounce. Shorter names are usually easier to pronounce/ less likely to be confusing.

-Meaningfulness. Which name most accurately describes your company? Avoid being vague. Your business name should somehow convey your business mission and the basics that you are selling.

-Uniqueness. Look at your competition- make sure your name will separate you from your competition.

-Undertones. Consider what people might associate with the name (good and bad)

-Logo. The name you choose needs to be easily turned into an clear/ strong logo.

-Longevity. Select something for the long run, the name must accurately describe your business now and in 10 years from now after growth.

-Domain. Consider the website domain name you will eventually want to get.

After considering the above list and coming up with a handful of names, here are two additional questions to ask:

-Which name do you personally like the best?

-Which name are you getting the best feedback on? (Don’t decide on a name without asking for input from a variety of people that you trust.)

Labels: branding, business name, business strategy, naming a business